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Email marketing continues to be the most widely used form of internet marketing because of the high return on investment that it brings for skillful users. This article will walk you through the seven steps to email marketing success, and help you avoid the most pernicious pitfalls.

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Internet Marketing has many different aspects, and the techniques you use may influence your product sales greatly. Here are 10 Tactical Online Marketing Techniques that will help you increase your web site traffic and sales.

Back in December, I happened to click on a Greasemonkey script in Chrome and was shocked that it just worked. At the time, I wrote a note within Google that said

Whoa. I just clicked on a Greasemonkey script in the latest dev version of Chrome (4.0.266.0 on Linux). Chrome offered to install the GM script, so I said okay. The script ran perfectly in Chrome with no changes at all! I don’t know how many Greasemonkey scripts will run in Chrome unchanged, but at least some will.

Last week brought that news as an official announcement. My guess is that scripts that don’t use specific Greasemonkey APIs should be fine.

(Side-note: I found a good post from November that claims that ~60% of Greasemonkey scripts don’t use any sort of special API calls at all. The top API calls appear to be GM_getValue and GM_setValue (16.5% of Greasemonkey scripts), plus GM_xmlhttpRequest (15.5% of Greasemonkey scripts). It’s unclear which of these functions might be worth supporting. Some could have security implications (GM_xmlhttpRequest). Others like the get/setValue functions could be done by using other ways to store data.)

So this is cool. There’s a good chance that your favorite Greasemonkey script might just work in Chrome. Personally, I recommend the dev channel version of Chrome. It gets all the cool features early, and it’s been very stable/fast for me.

Update 2: Google has now reportedly lowered the $350 fee to $150, and launched a support line for the phone at 888-48-NEXUS.

Update: The FCC has sent letters regarding early termination fees to Google, AT&T, Sprint, T-Mobile, and Verizon. In its letter to Google, it says:

...where new options may subject consumers to substantial ETFs, potentially from more than one entity, the Commission has a special interest in ensuring that consumers have a clear and complete understanding of the rates, terms, and conditions on which the communications services are being offered and the rationale for those rates, terms, and conditions. The combination of ETFs from Google and T-Mobile for the Nexus One is also unique among the four major national carriers. Consumers have been surprised by this policy and by its financial impact. Please let us know your rationale(s) for these combined fees, and whether you have coordinated or will coordinate on these fees and on the disclosure of their combined effect.

Original Article: Google made big waves in the mobile industry early in the year, and the effects of those waves are being felt quite hard by some users. The Nexus One's release has gotten off to kind of a rocky start.

The issues plaguing customers of the much-anticipated Google phone have been widely publicized. Most of the gripes have dealt with Google's customer service (or lack thereof) for the device, and trouble with 3G connections. More recently, however, complaints of outrageous early termination fees have popped up.

The trouble for users is that if they got the Nexus One with a two-year contract from T-Mobile, they end up having to pay about $550 to terminate early. The thing is, they have to pay T-Mobile's regular fee, but they also have to pay Google a fee. Needless to say, that has caught some people off guard.

Google's fee is a $350 "Equipment Recovery Fee". It applies to customers who cancel their contracts within the first 120 days.

According to Niraj Sheth with the Wall Street Journal's Digits Blog, "A Google spokeswoman said in a statement that the fee is "a way for the company to recoup the subsidy it gives to contract customers."

"'This is standard practice for third-party resellers of T-Mobile and other operators,' she said. A T-Mobile spokesman said that the carrier’s early termination fee is standard for its customers on contract."

While the combination of the aforementioned problems may not bode well for Google's reputation in the mobile industry at the moment, the good news for the company is that they are projected to come out on top in the smartphone race eventually. Crunchgear says Google and Android will "own the smartphone market" eventually. Time will tell if that is an accurate depiction of things to come, but for now, people just seem upset.


Related Articles:

> Google Unveils Nexus One "Super Phone"

> Nexus One Sales Of 5-6 Million Units Forecast

> Google Tries to Carve Out its Place in Mobile

Last Tuesday, the season premiere of the hit television show "Lost" aired, and not only was it watched by over 12 million people, but it drove record online viewing at ABC.com the next day, with over 580,000 episode starts on the site. That's over 34% more than last season's premiere. ABC shared some details with us.

When asked why they think this particular episode of Lost had such an impact on online views compared with other episodes and other shows, a representative for ABC told WebProNews, "Lost has been a top performer in terms of online viewing since we began making episodes available online several years ago. Fans of the show tend to be very tech-savvy and also tend to watch episodes more than once.  They also frequently go online to review specific scenes."

On Tuesday, leading up to the airing of the show, ABC.com saw over 1.8 million unique visitors and delivered over 7.4 million page views, a 5% and 43% increase, respectively over the previous year’s premiere date, based on data from Omniture. Visitors to ABC.com logged more than 2.2 million video views of "Lost"-related short-form content on Tuesday, an increase of over 32% compared to last season.

ABC gives viewers more than just the videos though. This season, ABC.com offers interactive, community-driven features including user-created Top 5 lists which allow fans to arrange, rank and share their personalized lists of show-related favorites; and Episode Commentary where fans can access commentaries created by series' insiders, and create and share their own for each episode. 

The site will also soon unveil a Fan Art Wall, an interactive area for fans to upload, view and rate "Lost"-themed art created by fellow fans, and also give fans the opportunity to participate in a promo contest, providing users a "mash-up" tool to create and share their own "Lost" promos with a winning promo to be featured on-air.

There has been some talk about just how well TV shows will perform online in the future as Nielsen makes data available about the viewing of commercials that run in particular shows, whether they are viewed on TV or online. This could lead to online TV shows getting more ad-heavy.

"ABC.com's full episode player features interactive video advertising," ABC tell us. "Lost episodes currently feature a single national sponsor. They have 4 30-second spots which can't be skipped; additionally the local ABC affiliates sell one local spot per episode."

We won't be able to compare Lost episodes from this season with episodes after the Nielsen stuff goes down, because this is the final season of the show, but it is going to be quite interesting to see how advertising on popular shows changes, if it does in fact do so.

The CEO of Spanish telecom company Telefonica might soon try to obtain some money from Google and its rivals.  Cesar Alierta said today that search engines' popularity creates something of a burden for his organization, and that he'd like Telefonica to share in their profits.

As reported by John W. Daly, Alierta told Spanish newspaper El Pais, "Search engines use our network, without paying anything for it."  Installation, maintenance, and customer service costs are among the things for which he'd like to be compensated.

Considering that Google, Yahoo, and Microsoft are sure to ignore (or perhaps laugh off) this idea, it's necessary to consider where Alierta will go from here.  Lawsuits always seem to represent an option, of course, or Telefonica could try to employ some traffic shaping techniques (which might well outrage consumers and cause the search engines to file their own suits).

Or - we're not trying to sensationalize anything - the whole issue could get dropped if Alierta finds that his proposal doesn't have any traction.  Daly wrote, "El Pais reports Alierta is the first CEO of a carrier to openly declare he wants to send bills to content providers."

So far, neither side's hinted at making another move.

Related Articles:

> Cambodia Lambastes Google Over Border Portrayal

> Justice Department Objects To Google Books Settlement

> How Many Spiders Does Google Have?

Social media music player TuneWiki has received an undisclosed amount of funding from Motorola Ventures, the strategic investment arm of Motorola.

Other new investors of TuneWiki include Intellect Capital Ventures, a venture fund initiative of TeliaSonera, HillsVen Capital, and Novel TMT. TuneWiki's previous venture capital investor, Benchmark Israel, also participated in the round.

"Teaming up with a global company like Motorola is very exciting for us," said Rani Cohen, CEO of TuneWiki.

"We are passionate about connecting people through music, and having our applications running in many countries with different languages will allow our users to explore the world of music and better understand its meaning as part of a vibrant and engaged community."

TuneWiki said it will use the investment to expand and improve its product offerings fro mobile platforms and the Internet. The company says it plans to focus on new features found in recently released smartphones, including stronger CPUs, larger displays and high-resolution screens. TuneWiki said it will also continue to focus on the use of song lyrics in new ways that connect music fans with new products, including an upcoming mobile game.

"Music is rapidly emerging as a key feature for smartphones, and TuneWiki is changing the experience of listening to music from a solitary experience to a social one," said Reese Schroeder, managing director of Motorola Ventures.

Related Articles:

> Motorola Offers Baidu Search To China Mobile Users

> Motorola Slates 20-30 Android Phones For 2010 Release

> More Than Half Of Holiday Shoppers Relied On Cell Phones

 

I don't have to tell you that Facebook can be a tremendous source of web traffic. There's a good chance that most of the people you know are on it, and the ones who aren't may be eventually. The social network is consuming more and more of people's time, and thanks to mobile devices, it is always accessible. If you don't have a Facebook Page, you may be missing out on not only traffic to your site, but a chance to engage with customers and ultimately help your brand's reputation.

One of our blog partners, Jay Baer, of Convince&Convert wrote a great piece about why you need Facebook for your company. He highlights "11 things you need to know." These things include how Facebook has 350 Million global users and counting (100 million in the U.S.), and how the average Facebook user spends 55 minutes per day on Facebook. Nearly 80,000 sites use Facebook Connect.

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Editor’s note: If you have a blog related to online business, search, or social media, and are interested in becoming one of our blog partners, you may submit here.

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He also notes that the Facebook Fan Box is becoming more pervasive, the average Facebook user has 130 friends and fans 2 pages per month. His statements are backed up by various reports and studies.

Perhaps you have a Facebook Page, but it's not performing how you'd like. You feel it's a waste of time. "If your Facebook fan page is a bit of a ghost town, you're not alone. A fantastic study by Sysomos of 600,000 Facebook fan pages shows that only 4% of pages have 10,000 or more fans – and only .76% have 100,000 or more," says Baer. "That’s why it is so critical to focus your Facebook strategy on activating the fans you have, not just collecting fans like baseball cards."

"The Sysomos study also found very little correlation between how frequently the Facebook page admin posted to the wall, and total number of fans. However – and this is important – there is a strong correlation between amount of other content (notes, links, photos, videos) and number of fans," he says. "Thus, if you want to grow your Facebook fan base, it is imperative that you move beyond simple Wall posts and add photos, videos, links and other content."

Another one of our blog Partners, Dave Taylor, offers some tips from Patrick O'Keefe, author of the book Managing Online Forums, on making a Facebook page more interesting. Among these are:

- Participate and make it routine
- Ask questions
- Host events on your page
- Highlight contributions from others
- Go beyond just text
- Integrate your other online presences
- Take it easy with apps, boxes, etc.
- Run offline events, if you can

One thing you want to do is pay attention to your Facebook analytics. Pay attention to stats. Pay attention to changes Facebook makes in this area. For example, recently it was discovered that some admins were starting to see impression counts for each post, as well as the number of likes and comments for each impression. Like Baer says, test content types to see what works best.

Does your Facebook Page drive traffic to your site? Does it engage customers? Discuss your strategy.
 

Related Articles:

> Content Can Now Go Viral More Easily With Facebook

> Pingdom Names Facebook "Most Engaging Social Network"

> Facebook Can Drive More Traffic Than Google