Why Email Subscribers?
A couple of people emailed me to ask why my big birthday competition was only open to email subscribers, why did I want email subscribers in particular?
Well first of all I love all my subscribers
There are just things you can do for email subscribers that you can not for RSS (currently).
As many guessed, the first advantage of email over RSS is email subscribers are not anonymous. Being able to personalize and identify who you are talking to is very useful.
The other advantages are:
- You can send attachments to email lists more easily. With RSS you post a download link and the link gets shared around (even now people are linking directly to my free PDF)
- It is possible to email subscriber-only alerts outside of your regular blog posting schedule
- Email lists can be segmented so you only communicate your message to people who want to hear it
Now you know this you might be forming guesses as to what my special email subscriber treats are going to be, but you will only find out for sure if you subscribe by email ![]()
How to Create a Blog that People Want to Read

What is the difference between a popular blog and an ignored one?
This is a surprisingly complicated question to answer.
Great content is a given.
No, that’s not where it ends. It is not as simple as “content is king”, no matter how many times that nugget is repeated. There are thousands of well written blogs out there with little or no traffic.
So promotion needs to be added to the mix.
Sometimes it is seemingly small things. On occasion tips and tweaks I suggest in my blog critiques make for big differences.
Structure, usability and architecture come into play. A good foundation to allow the content to shine and breathe.
I have a theory though. All of the vital ingredients are not the cause of the popularity, but the key symptoms.
Popular blogs are powerfully tailored to their audience.
Think of the flowers that attract bees to pollinate them. They take advantage of the bees own selfish motivations and needs to get something they need. To have the best chance of success they create a compelling environment, the right visual, attractive scent. It’s the perfect win-win. Bee and flower go away happy.
How are you getting to know the particular needs and desires of your audience so that you can create the perfect experience for your bees?
|10 WEB SITE ADD-ONS THAT CAN CATAPULT TRAFFIC
10 WEB SITE ADD-ONS THAT CAN CATAPULT TRAFFIC
1. Add a message board to your web site. People
will visit your web site to ask questions and answer
other people’s questions.
2. Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they’re interested in.
3. [...]
Happy Birthday to Me, You and Them

It’s my birthday today
As you might have seen on Twitter and my personal blog, I was in a bit of a quandary what to do to celebrate. What do you give the man who has everything?
So I came up with a plan that meant you get a chance at some cool stuff, you get to help others if you feel inclined in lieu of a gift, and if you still want to help me out you can
The plan?
I will be making a random selection from my email subscribers.
If you are selected you will win one of:
- A copy of Liz Strauss’ excellent ebook now, followed by an Authority Blogger Membership when it officially launches in September

- A membership to Teaching Sells donated by Brian Clark

- A membership to Aaron Walls SEOBook SEO training

- A share of $1,000 of Performancing Ads advertising budget, 10 x $100 ad campaigns donated by my friends at Performancing and SplashPress!

Obviously by being a subscriber to my blog that is gift enough for me, but if you still feel like you want to say happy birthday or thanks or whatever, instead of buying me a beverage, a small donation to Bliss, the UK premature baby charity would be very cool.
Yes this is a blatant attempt to get you onto my email list but I figure it’s my birthday so I should be allowed! (if you are already subscribed, just stay subscribed!)
If you are already an RSS subscriber you will still need to sign up to the daily email list, but feel free to unsubscribe after the draw. Obviously I would love for you to hang around and I have more very cool stuff planned that will only be broadcast to daily email subscribers so you might want to put a filter rule rather than unsubscribe. That’s all I am saying for now
The draw will take place on Monday 4th 12:00 BST.
So all you need to do is sign up via email. Remember as well as a chance of winning these very excellent prizes, every subscriber gets a free copy of my flagship content ebook, so what are you waiting for? Subscribe already!
Special thanks to my very generous blogging buddies for donating the prizes
Thanks also to the people who made suggestions for how I should celebrate
Twitter:
- Carol_Ferndale
- ahmedbilal
- ankeshk
- reese
- glencrosier
- TheFitShack
- DawudMiracle
- jonathanfields
- andrea_r
- mayankgupta
- smithereensblog
- mikenichols0
- GusF
- DebNg
- debtkid
- mark_hayward
- pierrefar
- EliteByDesign
Personal Blog:
|Performancing Ads Launched
Performancing Ads has launched! You might have already seen the announcement over at Performancing or my post at the Blog Herald, or the official SplashPress launch here.
Performancing Ads is a blog advertising service developed to make it easy for you to buy, manage and sell 125×125 pixel banners.
- Open to all publishers big and small - Many blog advertising networks are difficult to just get accepted to
- Book your own ads easily and for free - Great for people who have their own paying advertising customers. You keep 100% of the money you make when you book your own ads, some ad management systems are very technical to implement, this is a breeze
- Gain free traffic through the “exchange” program - Even if you don’t buy or sell advertising you can benefit from the traffic and awareness generated by the automatic banner exchange.
- Recurring commission from affiliate referral program - Make 5% for the lifetime of your referrals, could be a nice additional income
- and of course buy and sell ads! - Performancing Ads has a growing marketplace to advertise with, and has hired Luis, an experienced ad sales guy who previously worked for Federated Media. His job is to sell your ads space.
Some of you will remember I was involved in an ad network called “Performancing Partners” with a previous incarnation of Performancing. This is not “Partners 2: the Return”, it has been completely built fresh from the ground up. I was brought in to help out with strategy, promotion and project management, but really what you see is the product of many long late nights from Ryan and Sean.
If you are interested in selling ad space on your blog, do not want to drive your visitors away by shoving adsense in their face, then Performancing Ads might be for you. Take a look now.
|
Boosting Your Sales with Trials & Payment Plans
How One Site Boosted Sales by 30% – with the Aid of Clever Payment Plans
“This Lesson is on increasing sales by offering a payment plan, even though most don’t take advantage of it… Absolutely mind blowing. Very powerful stuff.”
~ Jack, Surefire Web Design
Offering payment plans to customers can be troublesome. In addition to the extra [...]
A Walk Around Old Broadcasting House
Jamie and I just visited the old BBC “Broadcasting House” in Leeds as a potential venue for regular Northern UK Blogging meetups.
Now I have been there and seen if for myself I am stunned that this place existed and I hadn’t been there. It’s a fantastic venue and I am definitely behind using it for meetups, and I am even considering seeing how much interest there would be in using it to run internet marketing, social media and blogging courses.
They have everything, projection screens, smart boards, video conferencing and a fantastic co-working area with nice huge Mac geeky loveliness *drool*.
We will be calling on the experience of Imran who has arranged quite a few geeky events in the area, which from what I hear seem to mostly consist of Nintendo Wii and/or beer, regardless of agenda … hmmm
If you live in traveling distance of Northern UK then sign up to the discussion list ![]()
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The Email Marketing A-List
An Unbiased Report of the Top 5 Email Marketing Blogs, Software and Resources
Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute.
~Chris Baggot, Our Top Ranked Email Marketing Blogger
While email marketing is exceptionally powerful, it is also one of the least used, least understood, [...]
|TOP Three Strategies For Success With The Search Engines
If I had a nickel for every email I received from a customer asking how to get better results from the search engines, I’d have… well, I’d have a WHOLE lot of nickels!!
In fact, it seems I’m constantly being grilled about the latest, greatest strategies for driving the MAXIMUM number of FREE visitors to your [...]










