Google to Handle NewsGator RSS Products
Google Reader is becoming the online companion to and synchronization platform for NewsGator’s RSS readers including FeedDemon and NetNewsWire. Users have until August 31 to migrate to Google Reader, when NewsGator will shut down NewsGator Online.
To migrate RSS subscriptions, FeedDemon/NetNewsWire users will need to: 
1. Download the latest version of FeedDemon/NetNewsWire
2. Sign up for a Google Reader account
3. Associate the Google Reader account with the FeedDemon/NetNewsWire product (A step-by-step wizard is provided within the new version of FeedDemon/NetNewsWire
There are different instructions for other NewsGator products here. NewsGator says on the company blog:
Users of FeedDemon, NetNewsWire for Mac, and NetNewsWire for the iPhone will have 30 days to download new versions of these applications that can synchronize with Google Reader. Syncing will give you a consistent reading experience across your PC, Mac, iPhone, and web browser. For example, if you add a new RSS feed, organize your folders, or mark some stories as read on one device, the changes will immediately reflect across the others.  Users of NewsGator Go! can select from the mobile RSS reader options that synchronize with Google Reader.
 
The bottom line for you: we keep improving our client applications, and now you can sync with and use the web based RSS reader you’ve been asking for.  We’ve been working with the Google team to make these changes as smooth as possible, and they are thrilled to welcome all NewsGator users to the Reader family.
New versions of FeedDemon and NetNewsWire are currently available, and a new version of NetNewsWire for the iPhone will be available soon. Check out the FAQ page for more information about changes to NewsGator’s RSS reader products.
Social Media As Told By The Wall Street Journal
As I like to do when a post involves some ‘creative thinking’ I am warning you on this one. TechCrunch is ‘reporting’ the Wall Street Journal’s possible attempt at creating a social community (WSJ Connnect) that could compete with the LinkedIn set. I realize that outside of the Microsoft-Yahoo nuptials there has been little to discuss in the online marketing space as of late. With that in mind, since the TechCrunch piece includes the following it seems that it has to be taken with a grain of salt.
WSJ Connect is still in the planning/conceptual stages, says one source, but there is “strong interest” to move the project forward. Importantly, it would leverage the WSJ brand but would be a separate property and unencumbered by the need for a paid subscription to the newspaper.
In the planning stages with a strong interest could be applied to the idea of just about anything in any company. That being said, the supposed “LinkedIn Killer” would be a replacement for the WSJ Community which is part of the current WSJ site. I am a fairly regular reader of the Wall Street Journal and I am a site subscriber. Those two pieces of data make the fact that I didn’t even know that the current WSJ Community even existed pretty poignant. Now that I have gone to the site to look for it specifically, I see the link but I must have developed “community blindness” or something like it.
News Corp., as a whole, is not known for their ability to capitalize on the social media space. They own MySpace and we all know how that has flourished under its guidance. They do own a company called Slingshot Labs which will be tasked with building this WSJ Connect product if it indeed does see the light of day so they will not develop this in house as they did with the WSJ Community effort.
So rather than wonder what might happen based on ex-MySpace employees seeking some mention on TechCrunch, let’s ask a few questions of you, the MP reader. Would there be any interest in this type of community for you personally? If this idea actually came to fruition and was launched, who would you see as the demographic? What can a social networking community do to set it itself apart and possibly lure away some of the 15 million visitors that LinkedIn gets monthly? Is there room for more “straight business” social communities?
These are the kinds of questions that News Corp. and the WSJ need to ask themselves before they fully commit. It will be somewhat interesting to see if there is truly an attempt made to get this type of offering off the ground. I have been told that regardless how crowded a market or an industry is there is always room for one more GOOD player. What it truly takes to be good in the social media space, however, may be a barrier to entry that few can overcome at this point in time.
Twitter Poetry: William Shatner Recites Sarah Palin’s Tweets
On Wednesday nights airing of "The Tonight Show with Conan O’Brien", viewers were treated with some poetry. But, not just any poetry… William Shatner read poetry. Oh, and I forgot to mention, the poems were actually tweets from former Vice Presidential candidate, Sarah Palin.
Shatner, accompanied only by stand-up bass and bongos, brought his "unique" style to the reading. Check it out for yourself below:
For your reading pleasure, below you can find all of Sarah Palin’s tweets that were mentioned in the video. Enjoy.




Twitter Client HootSuite 2.0 Now Available
Twitter desktop clients have become increasingly popular over the first half of this year. One of the more popular ones, HootSuite, has released an "early upgrade" to version 2.0. Sure, it all sounds good, but there’s a catch… users must "tweet their way to an early upgrade".

What are your thoughts on the HootSuite auto-tweet? Tell us.
You’ll probably notice "#HootSuite 2" is a trending topic on Twitter. This trend is a direct result of the "tweet to upgrade" situation. HootSuite claims that users aren’t required to auto-tweet, but those who don’t will be upgraded in "a couple of weeks" while those who do send the tweet get the reward of an immediate upgrade. Even with the auto-tweet, it does seem that most HootSuite users don’t have a problem with the auto-tweet.
In any case, if you currently use HootSuite, and you want to see what version 2.0 has in store for you, check out the video below:
Do you like with the "tweet to upgrade" strategy? Let us know.
Yahoo Upgrades Local Search Performance
The next time you want to look up or research a local business, Yahoo intends to be there for you.  Yahoo Shortcuts now display a lot more information right on the regular results pages, which should make the search process less click-intensive and time-consuming.
If you supply a business’s name and city (or even a business type and zip code), the Yahoo Shortcut is supposed to return one or more mapped-out results.  Basic (but helpful) info including telephone numbers and hours of operation is often supplied.  Then, things get a little more interesting with dropdown menus offering directions and Yahoo Local reviews.

Sometimes photos, Web reviews, and overviews (not shown above) will even be tossed into the mix.
A post on the Yahoo Search Blog explains, "The local enhanced Shortcut brings the most relevant information from across the Web so you can find what you need in one place.  It is also a part of our continuing effort to better understand query intent - what users mean in their queries - and to match it with the right content."
The upgrade seemed both accurate and helpful throughout a little bout of testing.
Gmail Takes Care of Common User Annoyance
MySpace may be launching a new email service, but Google never stops adding new features to Gmail, even since the service has finally left "beta" status. The most recent addition to Gmail is the ability to send mail from different addresses without the inclusion of "on behalf of" in the From line.
This is a feature that has evidently been highly requested by users. To utilize it, users need to go to the Accounts page under Settings and click "edit info" from the "Send mail as" section. After that, just choose the option to "Use your other mail provider’s SMTP servers."
The following images illustrate the difference between the feature being off and on:

"Quite a few of you use Gmail’s custom "From:" to send messages with one of your other email addresses listed in place of your Gmail address," says Software Engineer Emmanuel Pellereau on the Gmail Blog. "Since these messages are sent by Gmail’s servers but ‘from’ a non-Gmail address, we have to include your original Gmail username in the ‘Sender’ field of the message header to comply with mail delivery protocols and help prevent your mail from being marked as spam."
"Most email programs just display the ‘From’ address and not the ‘Sender’ field, but some (including versions of Microsoft Outlook) show these messages as coming ‘From username@gmail.com On Behalf Of customaddress@mydomain.com’ which really annoyed people," adds Pellereau.
The old way of doing things is still being kept as an option because as Google points out, there are cases where other addresses might not have a server that you can use. More information on the "send mail as" feature can be found here at this help center.
MySpace Mail Arrives
Last week, rumor had it that MySpace was about to launch their long-awaited MySpace email service. It didn’t happen last week, but it’s starting to happen now. The company is rolling it out. It could be several weeks until you have access to MySpace Mail, but trust that it is on the way if you don’t already have it.

The offering makes for an interesting move on MySpace’s part, and one that could be a huge success or a huge flop. It’s no secret that MySpace has felt the pressure of competition from Facebook, which continues to gain users left and right.
MySpace is in something of a rebuilding process, as indicated by News Corp’s Chief Digital Officer Jonathan Miller. MySpace email could end up being a significant factor in future success. The keyword is could.
A few things that won’t work to MySpace’s advantage:
1. Most people are probably comfortable with their current email services.
2. Sharing on Facebook is reported to have overtaken sharing by email by at least one firm
3. Lots of people have abandoned their MySpace pages in favor of Facebook accounts
4. Email is not a new concept, and you have to wonder how many people it will attract
A few things that could work to MySpace’s advantage:
1. MySpace still has a lot of loyal users, and many of them might love the idea of having an @myspace.com address.
2. Facebook doesn’t have email addresses.
3. MySpace plans on getting much more involved with gaming, which could attract a lot of users, which in turn could attract them to MySpace email addresses.
4. It has a nice list of features like: unlimited file storage, the ability to embed photos from user profiles or the desktop with one click, the ability to send and receive music and videos as attachments (good considering how great of a role music and video play on MySpace), etc.
It will be very interesting to see if MySpace is able to turn an old idea like email into a new attraction. Will you be checking out MySpace mail? Share your thoughts here.
Victor M. Lil Poison De Leon III
Here’s one kid that just might be able to make a life out of gaming. Victor M. Lil Poison De Leon III has been gamin in the professional circuit for 5 years now. Did I mention the fact that he is only 9-years-old. New York Times reports that Lil…
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Cameron Quincy Jagher
Alexandra Burke has finally found herself a new man. According to the Sun, Burke had the time to hang out with Cameron Quincy Jagher. Haven’t heard of him? I’m not surprised, and either is the Sun, for they haven’t heard of him either.
The story…
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