Could Hulu Potentially Harm Quality TV Shows?
There’s just one problem with the chart below:

If correct, cable companies are likely losing millions of subscribers that are instead getting their TV fix from online sources, such as Hulu. The problem? Online TV watching doesn’t generate anywhere near the revenue of cable programming.
If we all switch to watching TV via Hula et al, what happens to the quality of the programming? If we continue down this path, we’d better figure out a way to make online video ads successful–and fast–or we may see the end of quality shows such as LOST and House.
Walmart Brings Other Retailers on Board for Online Sales
Over the years, Walmart has been widely criticized in some circles for essentially stamping out small businesses across America with its ever-expanding presence. There have even been documentaries made about this. But that’s about the offline world right?
Walmart has now introduced "The Walmart Marketplace," a new online initiative, in which it bolsters its inventory by partnering with other online retailers with large inventories themselves.
Walmart Marketplace sells items in categories like Home, Baby, Apparel, Toys, and Sporting Goods, by allowing customers to buy goods from the other retailers through Walmart’s secure checkout process. The retailers themselves actually manage and support the orders, including shipping and handling, customer service, and exchanges/returns.
"We’ve added nearly one million new items to our online assortment with the introduction of Walmart Marketplace, making it even easier for customers to find more of what they want when shopping Walmart.com," says Kerry Cooper, Walmart.com’s chief marketing officer. "Working with select retailers, known for their strong customer service and large online assortments of new merchandise, gives our customer more reasons to choose Walmart.com when shopping online."
It is unclear what kind of money Walmart is making from the deals with these retailers. The company says they are handpicking the retailers based on "strong customer service track records and large assortments of quality brands and products."
While Walmart says it will continue to grow the Walmart Marketplace program with additional retailers over the next year, it doesn’t sound like it’s going to be a place where small businesses in general will be able to find many opportunities to participate like with some other affiliate programs.
According to Compete, Walmart.com got over thirty-two and a half million unique visitors in July.
The Massive Stats of Online Video
Of course everyone knows that Americans watch a lot of video. Why not, right? We spend a lot of time online and we like to make excuses to not exercise. It’s the perfect storm for YouTube and Hulu and the rest of the video distribution sites of the world. It is somewhat amazing though to see the numbers attached to it, though. comScore reports, in fact, that in July US Internet users watched a staggering 21.4 billion videos. That’s a new record, by the way. I feel like Frank Barone from the Everybody Loves Raymond show because all I can say to that is – “Holy crap!”
In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
So Google leads the pack (yawn!) but Hulu reached an all time high with 454 million video views. Not bad. As for number of viewers Google logged 121 million viewers who averaged 74 videos a month.
Other notable findings from July 2009 include:
- The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
- 81.0 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 500 minutes of video, or 8.3 hours.
- 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
- 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
- The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.
I still marvel at the amount of video content consumed. My question is what percentage of it is stupid human tricks and the online version of the last words of every redneck, “Hey y’all watch this!”?
Baby Boomers Getting in the Online Dating Scene
If you are single and have not yet tried online dating, you will!   According to the Pew Internet & American life Project’s Online Dating Survey , by 2006 the majority of actively dating Americans had tried to score online at least once.  Highlights of the survey:
”
- 31% of American adults—63 million people—say they know someone who has used a dating website.
- 26% of American adults—53 million people—say they know someone who has gone on a date with a person they met through a dating site.
- 15% of American adults—30 million people—say they know someone who has been in a long-term relationship or married someone he or she met online.
The table below lists the various dating-related activities included in our survey:
Since then, and in 2008 and the future, the growth has continued to explode.   My own 28 year old son met his wife online and was married within a few months after a breakup with another gal.
Most of us know somebody who met their spouse or significant other online.
If you are like me, a person who was married for over 28 years trying to get back into the game, traditional dating is not even palatable:  I am not good at i
t, the bars and nightclubs seem like meat-markets where only the most adept game players can score. I can get dates with eligible women in droves online ( I am on Hotornot, Match, Horney Matches, Plenty of Fish, and a few others), but the dates do not go well. I am considered young looking for my age, buff, atttractive, sexy…But ai m not succesful atthis game.
It never ceases to amaze me how many of the poeple who are succesful at dating are basically worthless dates: middle aged men who have no intention fo hooking up with anyone, just looking for conquests and sex.
On the other hand, I am safe (have not been with anybody else in over 29 years, no diseases), patient, respectful, not in any hurry, self sufficient…and I wil hook up and finally get dating eventually, but I am far from good at it.
This is why I find my latest client, Casanova Dating Blog at  http://casanovasystem.org/ so interesting.
Sponsored by my client who has compiled an entire of book of secrets and techniques, this site will soon be the largest free online dating blog anywhere, and wil become a clearing house and fact-checking resource for all of us who once again must find a way to meet and establish a relationship with someone whom we have never met.
An underlying trend is the fact that people’s families are all mixed up: according to divorcerate.org:
“The divorce rate in America for first marriage, vs second or third marriage
50% percent of first marriages, 67% of second and 74% of third marriages end in divorce, according to Jennifer Baker of the Forest Institute of Professional Psychology in Springfield, Missouri.”
According to enrichment journal on the divorce rate in America:
The divorce rate in America for first marriage is 41%
The divorce rate in America for second marriage is 60%
The divorce rate in America for third marriage is 73″
Notice that the liklyhood of divorce increases for the second and third marriage; it makes one wonde whether it is tthe people involved who are ill suited for marriage, or if marriege simply does not succeed when failure is an option.
One thing is for sure online dating is clearly one solution that seems to be a growing trend in an increasingly mobile, less family oriented society.  It is also clear that people like me could do well to hone our skills when it comes to hooking up with unknown women.
For those purposes, I highly recommend the Casanova Dating Blog at http://casanovasystem.org/.
Yes, in addition to the book (see Casaniva System Revealed:  http://casanovasystem.com/), they also have a very cool international dating site with women and men from all over the world: (see Global Dating Singles at http://www.globaldatingsingles.com/)
I have been on many dating sites, and I think this one is setup in a better, more user-friendly way than the others, AND IT IS FREE.  Like Plenty of Fish before them, I believe this free dating site will be the largest in the world soon, and the CasanovaSystem.org Online Dating Blog and Forums wil be some of the most popular RSS feed reading every, as people share stories of success and failure, and get instant feedback anonymously form each other.
I must say that I am at least as interested in reading other peoples experiences, as I am in sharing and getting feedback on my own!  Join the conversation, it’s free! (and you may just win a prize!) Casanova Dating Blog - Every Month a Winner!
 The goal for this blog is to rank on organic search for exactly what it is: an online dating blog.  Then, when it grows, it wil eventuall rank for online dating, like Plentyoffish.com, okCupid.com and the other free online dating sites.
A tall order, but totally doable with sufficient time and budget.
Twitter Conferences Are All The Rage
As part of the Internet marketing industry have you done the conference circuit? Have you been to SES, SMX (put cardinal direction here), Adtech, PubCon etc, etc? On a yearly basis how many of these trips can you justify or get away with? Well, with shrinking budgets everywhere now you have to add the new spate of Twitter conferences to your hit list of things you absolutely have to do to get out of the office learn more about the industry.![]()
TechCrunch tells us of the growing list of conferences that are starting to sprout up as a result of the use of (or confusion around the use of) Twitter for business purposes.
It looks like the trend of Twitter conferences is growing, with more events popping up around the country. As we’ve said in the past and will continue to say, there are tremendous opportunities for businesses, brands, non-profits and individuals to use Twitter as a tool for customer support, fund raising, brand management, advertising, job search and much more.
I have not attended one but I can imagine they must be pretty quiet because everyone is likely to be talking to everyone but those right in front of them. I gotta tell ya that when someone tweets that they are talking to someone I wonder if they are even listening to them or concentrating on their 140 characters of brilliance they are allowing the rest of their audience to ingest.
Of course, if you attended the 140 Character Conference in New York in June the venue itself (which was literally underground) forced Twitterheads to actually listen to others since there was practically no connectivity for the attendees.
Twitter is so fascinating in that it appears that so many folks are finding ways to monetize the service without the service monetizing itself. At least with Google (which face it, is why most of these conferences exist in the first place) makes money and knows that these conferences will only help it make more.
So if you are tired of the usual shows and you need more opportunities to ‘network’ then think about these:
- TWTRCN 09 DC- for non profits and government types. October 22 in Washington, DC.
- 140 Twitter Conference / LA – Endorsed by Biz Stone. Need we say more? September in Los Angeles (for those who didn’t get the LA part of the title).
- 140 Characters Twitter Conference – Jeff Pulver’s deal goes west coast on October 27th in Los Angeles.
- Cool Twitter Conferences- Apparently this is a traveling road show that has stops scheduled in Boston and San Francisco.
So don’t miss your chance to blow off work get out and learn more about Twitter and the future of communications. Hotel bars in the areas of these meetings can’t wait to serve you!
MyBlog2Day Is Running Thesis Theme
Finally, MyBlog2Day is running Thesis Theme which is a super SEO optimized wordpress theme. Thesis theme is the most widely-used of blog framework on the internet, I’ve seen many bloggers used it on their blogs as well. Also, thesis theme is the finest themes which contains killer typography, a dynamically resizable layout, intelligent code, airtight [...]
|More Things to Look For From New YouTube Channels
The full launch of YouTube’s new channels is getting to be long overdue, but the date is still unknown at this point. As YouTube keeps saying however, they’re getting closer.
Meanwhile, the channels have been available to those who have tried hard enough to gain access to them, and YouTube continues to make improvements to them. One such improvement just made, is the ability to reorder your uploads, favorites, and lists of playlists.
Users can just click on "grid view" in the upper right-hand corner of the video navigator, and choose which set of videos they want to reorder (uploads, favorites, playlists). Then they just click on the "arrange" link.
Default Grid View is another change the team has been working on. Now users can choose to have their channel default to showing videos in grid view when viewers land on their channel. It will switch back to player view when users click on specific videos.
Of course YouTube has been working on the seemingly never-ending list of bugfixes. Over the past several weeks, YouTube says they have accomplished the following:
- Things should now look much better in IE6
- Fixed some ad box weirdness when there’s no ad to serve
- Took care of the "Unknown playlist requested, please try again" & "An error occurred while performing this operation" errors
- Fixed a case where the scrollbar sometimes wouldn’t appear in the info box
- The handful of people with missing video navigators should now be fixed - let us know if you’re not
- Can now add a video to a new playlist
A couple months ago, WebProNews compiled a big list of new features that users can expect to see from the new YouTube Channels design, when it finally arrives for all. The launch has been delayed, but it is pretty clear there has been a lot to accomplish, so it’s probably better to wait and have things right than to have it rushed out with problems.
Tool Launched for Audio Status Update Creation
Oddcast has released an interesting new audio status-updating tool for publishing your voice to Facebook, MySpace, Twitter, etc. You may recognize the company from its SitePal service, which provides animated characters for websites.
The new tool called AudioPal lets users create 60-second personal voice messages that can be posted to their personal web pages, blogs, and social networks.
"Millions of people log on to social networking sites, blogs and personal Web pages each and every day to update their status and inform friends and family on just about everything from where they are and what they are doing to their views on politics, sporting events and much more," says OddCast CEO  Adi Sideman. "AudioPal is revolutionizing status updates by giving these messages a voice. The unique technology can be used to publish a voice message anytime, and at no cost, so the message is always fresh, up to date and truly personalized."
AudioPal works within the browser, without any plug-ins or downloads. The user simply records a voice update via telephone, microphone, or text-to-speech technology ( in 20 different languages), and an email is sent to the user with a link to the audio. Advanced playback options are offered so that uses can control when and how often a message is to be played.
Features include:
- Record and use your own voice
- TTS - Many Voices to choose from
- Detailed playback control options
- Update your audio anytime
While AudioPal is free (and in beta), Oddcast says that if enough people like and use it, they may offer an enhanced paid version down the road.
Disclosure: While Oddcast does advertise with the iEntry Network, this is by no means a paid, write-up.
Wi-Fi Café Users More Likely To Make Purchases
 Mobile consumption of Wi-Fi is on the rise as consumers become increasingly mobile, according to a new report by JiWire.
Overall, the number of mobile devices accessing Wi-Fi hotspots grew by 79 percent in the first half of this year. While the iPhone and iPod Touch remain the most popular Wi-Fi enabled mobile devices, collectively representing 97.8 percent of all mobile device connections, the Palm Pre launched as the fifth most popular mobile device in June 2009, just within the first three months of its introduction.
When looking specifically at the online audience in cafes and coffee shops the findings indicate that people tend to use these places as the extended "home office" or "college library" with 83 percent of users connecting locally in their own neighborhood.

Additionally, 40 percent are business decision makers with management titles, 23 percent have C-level or VP titles, and 44 percent are in small-to mid-sized businesses.
The caf Wi-Fi audience also reported that 38 percent make an online purchase during their visit and 77 percent are in the market to make a major purchase in the next 12 months.  Purchasing plans in the next 12 months include:
- 48 percent intend to buy a new smart phone
- 54 percent plan to travel more than once on at least a week-long vacation
- 28 percent plan to buy a new laptop
- 24 percent plan to buy a car
"The findings completely challenge the assumption that this is a task-oriented audience just checking e-mail or doing work.  Instead, they’re fully engaging the internet when on the go - using social networks, researching products, and actively buying goods and services," said Kevin McKenzie, CEO of JiWire.
"As people increasingly spend more time out of the home and out of the office, we look forward to sharing continued insights to help marketers better understand this hard to reach mobile audience."
Wikipedia to Start Coloring Trust
Last week, it was revealed that Wikipedia would be making some changes to its rules for editing. It was reported that the site was testing pages that would require people editing entries to have their changes approved by "experienced" editors before the changes would be made.
Now it appears that some other specific editorial changes are in store for the widely used encyclopedia site. The people behind Wikipedia reportedly intend to implement a color coded system of trust, called WikiTrust.
WikiTrust is a system that has been around since last year in the form of a MediaWiki extension (there’s also a Firefox extension). It was developed by researchers from the Wiki Lab at the University of California, Santa Cruz. Starting this fall, it will be integrated directly into the Wikipedia experience.
WikiTrust adds a "check text" tab to a wiki, which enables visitors to check on the author, origin, and reliability of content. When activated, it displays text in color-coded fashion with the classic white background for high-trust text, and shades of orange that are the stronger, the lower the trust level. Wired Science explains:
When someone makes an edit, the background behind the new text gets shaded orange depending on their reputation: the brighter the orange, the less “trust” the text has. Then when another author edits the page, they essentially vote on the new text. If they like the edit, they’ll keep it, and if not, they’ll revert it. Text that persists will become less orange over time, as more editors give their votes of approval.
Screenshot from Firefox Extension
Wikipedia will be including the tab at the top of the screen, so users can easily decide whether or not they want to use it. More information on how WikiTrust works can be found at this WikiTrust wiki.
Telegraph recently listed the top 50 most viewed Wikipedia articles of the last two years (HT: RRW). It would be interesting to see the trust level on the text within these pages.











