How To Come Out With Innovative Ideas That Sell
Many people can come out with innovative ideas. But coming out with innovative ideas that sell requires some skills. Today, I’m going to show you how to do it.
There are only 3 steps to follow:
1) Find a hot market with lots of buyers
2) Identify the limitation of existing products in the market
3) Think of an innovative solution to overcome that limitation (Tips: the innovative solution is usually a combination of two existing solutions!)
That’s it. If you follow these 3 steps, you will be able to come out with innovative ideas that can easily make you money.
Let me show you how others, including myself, use these 3 steps to come out with profitable ideas.
In the 90s, someone came out with a viral lead building system known as a Safelist system. In this system, everyone in the system is able to send emails to each other, and hence the name “Safe List”, i.e. a list that is safe to send emails to. When it first started, everyone was excited because suddenly, they can reach out to thousands of people for free. However, what they didn’t realize was at the same time, they were receiving thousands of other emails from other members too!
Soon, people realized that their emails were flooded and they started to think of alternatives. A simple solution was to redirect those emails to free accounts such as Yahoo and Hotmail accounts.
Guess what, the trick soon spread throughout the industry and everyone started doing the same thing.
The end result was, everyone was trying to email to everyone but no one was reading any email!
As you can see, lead generation is a hot market. But the existing ‘Safelist’ solution has a big problem. People do not want to flood their emails.
Here comes the idea maker who thought of a solution to this problem……
In 2000, a renowned internet marketing guru, John Reese, came out with an ingenious system. He combined the idea of safelist and network system. In his novel system, members can send emails to their 10 levels of members. Let me explain……
For example, A1 recruits B1 and B2 who become A1’s level 1. B1 and B2 then recruit C1, C2, C3, C4 who become A1’s level 2 and so on. It’s something like your referral structure at EmailCashPro. To A1, he will be able to send emails to all the Bs, Cs, Ds, Es, Fs…. all the way to the 10th level.
This is a powerful system because in this system, the maximum number of emails each member can receive is limited to 10, since only the immediate 10 uplines can send emails to the member. But the member can email to thousands of people in his 10 levels of network. If you don’t get what I mean, take out a piece of paper and work out the maths. It’s not hard to figure out.
John’s ingenious system has shaped the lead generation industry. Today, many other lead generation programs use a similar system to build leads.
What John did was he took the safelist idea, which is an existing system but with a limitation, and combined it with network building system, which is another existing system. I hope you can see that nothing truly innovative is created here. He merely combined two systems into one in order to overcome the limitation of the safelist system.
John’s system solved the problem of members’ emails being flooded with thousands of emails. However, members in the system still have to receive emails from their 10 uplines in the system, which is still obtrusive and annoying. In reality, many people in such system still divert their emails to junk accounts.
There you have it. Another limitation that is waiting for someone to overcome.
This time, I grabbed this opportunity to create a system that allows members to build leads without having to receive any email from any member in the system. You may have guessed it by now. Yes, the system is called LeadsLeap.
Basically, I took John’s system, which is already an improved version of the safelist system, and combined it with contextual advertising system. For those who don’t know what is contextual advertising, go to Google.com and do a search for “birthday gift”. Look at the advertisements on the right hand side. Those are contextual ads.
In a nutshell, members of LeadsLeap.com will not have to receive emails from any other members in the system. They will only receive info-packed newsletters (now info-packed blog) from me.
The twist in the system is that I allow members to post their contextual ads in my newsletter. To a member, besides reading high quality newsletters, he will also see the contextual ads posted by his 10 uplines. He can click on the contextual ads in the newsletter if he is interested in the ad. If not, he can just read my newsletter and learn more about making money online.
Again, nothing truly innovative has been created. I simply combine two existing systems into one in order to overcome the limitation of John’s system.
That’s it. 3 simple steps you can use to come out with innovative ideas that sell!
Make use of these 3 steps. The next winning innovative idea can be from you!